FSB, the sports betting & iGaming technology provider, has appointed US retail and online gambling veteran Bob Akeret as Vice President of Operations, North America, as the company gets ready to launch into the North American market.

Based in New Jersey, he will be responsible for fine-tuning the provider’s cutting-edge product and service offering for the market, including assisting FSB’s business development team in localising its retail and online sportsbook technologies.

He will also build relationships with third parties such as payment providers and data suppliers required to succeed in the US, as well as identify new business opportunities for FSB in the US market. Akeret will report directly to FSB COO Glenn Elliott.

Akeret joins FSB from Resorts Digital Gaming where he was Director of Operations and Customer Experience. During his time at Resorts Digital, he launched the operator’s first retail and online sportsbook in New Jersey, ResportsCasino, as well as its FSB-powered DFS site, FastPickcom.

His experience covers product launch, project management, acquisition and retention marketing, user experience, user journeys, team building, risk management and regulatory compliance.

Dave McDowell, CEO of FSB, said: “Bob is one of the most experienced retail and online gambling executives in North America and I am delighted to welcome him to the team. Securing Bob is a real coup for FSB as we prepare to enter the North American market with our leading technology.

“We see huge potential for our products and services as the US market continues to roll out and with Bob on board, we will be able to make sure our technologies meet the exact needs of operators and players across North America.”

Bob Akeret, Vice President of Operations, North America, at FSB, said: “I am extremely excited by the opportunity to join FSB and showcase my gaming experience in the US market where there are tremendous opportunities for the business.

“FSB has seen incredible growth over the past few years and I believe the most recent commitment from Clairvest solidifies this. As we fine tune our product for the market and continue to build out our US team, I really do believe we are in a great position to succeed.”