Scientific Games Corporation will now do business as Light & Wonder, Inc., a game company singularly focused on leveraging technology to enable a seamless player experience across all platforms.

Light & Wonder takes a deliberate cross-platform approach to bring game franchises to players anywhere, at any time including games in land-based casinos, online and mobile and in both real money and free-to-play social gaming markets.

Light & Wonder chief executive officer, Barry Cottle, said: “We are thrilled to introduce the world to Light & Wonder, a company that will build great games and franchises that offer players a seamless experience across platforms,”

“Our powerful new strategy required a powerful new identity to distinguish us and our unique offerings and capabilities. Our new name and identity are born from our winning strategy to be the leading cross platform game company and will inspire our people to make great products for our players.”

Over the last several months, the Company has made a series of strategic moves to transform itself into the leading cross-platform global game company, including planned divestitures of its Lottery and Sports Betting Businesses. The new identity, Light & Wonder, is born out of the Company’s vision and input from key stakeholders. It also reflects the Company’s focus on creating content, hardware and systems that connect iconic titles across any place or channel.

“We already have a world-class team powered by the brightest game creators in the business and in transforming into a growth company who invests in our people and products, we will serve our players even better wherever and whenever they play,” added Cottle.

As part of this transformation, the Company’s new website featuring iGaming and land-based casino products, technology and services will now be lnwcom. This new portal to the Company offers a look at player favourite games, as well as platforms, systems, player account management and hardware.

Light & Wonder will operate under an assumed name until a legal name change is complete in Spring 2022. At that time, the Company intends to start trading under a new stock ticker it has reserved, LNW.