21com, a new global-focused online casino brand, has launched an affiliate program with Paysafe's marketing technology and services provider, Income Access. Powered by the Income Access affiliate platform, the program will support securing players for recently launched brands that aim to streamline the online casino experience.

Launched in June 2018 and licensed by the Malta Gaming Authority, 21com offers a range of online casino games to players. Nicknamed "casino on the go," the brand has video slots powered by quixpin, microgaming, pragmatic play, play ngo, and other leading software providers. 21com also boasts a range of video poker games, as well as baccaras, blackjacks, and roulette, among its table game suite.

21com is offering various promotions to registered players to celebrate the launch of its brand.

The brand's new partnership program is powered by Income Access's partnership platform, which has won the eGR North America Award for four consecutive years since 2013 with the 'Acquisition & Retention Partner' and won the eGR B2B 'Affiliate Software' Award four times in a row.

Affiliates that promote the 21com brand will receive a standard 40% share of revenue for their reference deposit players each month. They will also receive round-the-clock support from a brand team of affiliate managers, as well as in-depth data and statistics from their income access platforms to help measure, analyze, and improve results.

Robin Ivarsson, CEO of 21com, said, "Their platform provides flexible solutions for our brands and affiliates to grow, and their performance is impressive as well. Through 21com 's marketing mix, which includes affiliates, media purchases, social media, and several other sources, we believe we have found the right formula to generate large amounts of traffic from our affiliates while building brand awareness through different channels."

Tara Wilson, general manager of Incom Access, said, "21com's launch of an Incom Access-based affiliate program immediately after the brand's launch indicates that affiliate marketing is critical to both the overall acquisition strategy and the strength of our technology delivery. We look forward to supporting customer acquisition for this important new addition to the online casino sector."