SBC has announced that the SBC Summit Barcelona – Digital 2020 will now be a free to attend event in order to help the industry as it adapts to the challenging times caused by the Coronavirus.

The virtual edition of the Global Betting & Gaming Show, which will be held on 8-11 September, is set to be the most comprehensive digital event the industry has seen. It features a conference agenda that encompasses every significant sector, a line-up of senior executive speakers drawn from major players in markets on six continents, and an interactive exhibition showcasing the latest sportsbook, casino, gaming and payments innovations.

The combination will make SBC Summit Barcelona – Digital a key event for collaboration and the sharing of ideas that will shape the future of the industry in both established and emerging markets, as well as an important meeting point for professionals to view the next generation of products, connect with their peers and talk business.

Rasmus Sojmark, CEO and Founder of SBC, said: “As an events organiser, we have experienced just how disruptive the pandemic and the lockdown have been for businesses, but I’m delighted to say that we’ve had great support from our partners and customers throughout this period.

“Making SBC Summit Barcelona – Digital 2020 free to attend is our way of giving something back and demonstrating our support for the industry. We want to make sure that everyone in our industry will be included in crucial discussions about its future, and that professionals who have been laid-off or furloughed have the opportunity to make new connections and stay up to date with the latest developments.”